Top 10 Essential Marketing Strategies for Startup Should Know Starting a new business is tough. One of the biggest challenges is getting the word out. Marketing is the key to success, but where do you start? Here are Top 10 Essential Marketing Strategies for Startup Should Know to build a strong brand and attract customers. […]
Tag: <span>branding</span>
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]